Under the guidance of Dr. Robertico Croes and Dr. Manuel Rivera, six Ph.D. candidates from the Rosen College of Hospitality Management at the University of Central Florida recently presented their findings from a year-long exploratory study involving Central Florida 麻豆精品 S檚 Bok Tower Gardens. The national historic landmark, centrally located between Tampa and Orlando in Lake Wales, served as the framework for the students 麻豆精品 S� research, which could be used in the future development of the garden attraction market.
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Bok Tower Gardens 麻豆精品 S� management will use the report to develop strategies to raise awareness and increase visitation for their attraction.
麻豆精品 S淲e identified relevant variables and trends that influence the business, and proposed strategic and tactical planning to Bok Tower Gardens, 麻豆精品 S� said Ph.D. candidate 麻豆精品 S淛enna 麻豆精品 S� Seung Hyun Lee.
The unique study began as a five-stage assignment in a doctoral-level course taught by Croes, but evolved into a research partnership between the Bok Tower Gardens and the Dick Pope Sr. Institute for Tourism Studies 麻豆精品 S� the college 麻豆精品 S檚 research arm for public and private enterprises.
麻豆精品 S淭he report was originally part of my Foundations in Hospitality and Tourism Research class, but the students and I quickly realized the potential of this unique study, and we decided to take it beyond the scope of the course, 麻豆精品 S� said Croes. 麻豆精品 S淲e presented a research proposal to the Bok Tower Gardens 麻豆精品 S� management team, and after it was accepted, the students worked as a team to complete the study. 麻豆精品 S�
Bok Tower Gardens is a 501(c)(3) nonprofit organization, sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs, the Florida Arts Council and the National Endowment for the Arts.聽Its mission is to share Edward Bok 麻豆精品 S檚 gift of a beautiful and serene garden with music, architecture, and nature, so that all who visit will be inspired by his vision: 麻豆精品 S淢ake you the world a bit better or more beautiful because you have lived in it. 麻豆精品 S�