Orlando Magic basketball, Orlando City and Orlando Pride Soccer, the nation 麻豆精品 S檚 premier tennis center, college football bowl games, the NFL Pro Bowl, U.S. Olympic Marathon Trials, the Arnold Palmer Invitational 麻豆精品 S� and, of course, the UCF Knights.
Orlando has much to offer fans of every sport 麻豆精品 S� so much that the highly regarded Sports Business Journal today named Orlando the No. 1 Best Sports Business City of Attracting and Hosting Events.
麻豆精品 S淥rlando’s elevation to the top spot in this year 麻豆精品 S檚 rankings is a testament to the vibrant synergy between world-class venues. dedicated sports commissions, and the enthusiastic community that makes Orlando a standout destination for sports business, 麻豆精品 S� says Abe Madkour, publisher and executive editor at SBJ.
This synergy and success are testaments to the dedicated efforts of city, county and state governments; organizations such as the Greater Orlando Sports Commission; and a community of fans that embraces the many events hosted here.
As Orlando 麻豆精品 S檚 Hometown Team, the Knights can take great pride in their contributions that helped cultivate the city 麻豆精品 S檚 reputation as a prominent sports hub.
Since its humble beginnings with its first varsity sport (men 麻豆精品 S檚 basketball) in 1969 to its inaugural season in the Big 12 Conference in 2023, UCF has skyrocketed to unprecedented success as the youngest Power Four program in the country. With one of the country 麻豆精品 S檚 top graduate sports business programs, UCF has also provided a pipeline of talented graduates to some of the nation 麻豆精品 S檚 biggest sports brands, including franchises right in its own backyard.
The university also has partnered with area governments and the Greater Orlando Sports Commission to host portions of a variety of major events that bring a major tourism boost to the region. Those include the NFL Pro Bowl skills challenge, training activities for the U.S. women 麻豆精品 S檚 soccer national team, NCAA postseason competition, and much more.
麻豆精品 S淥ver the years, sports have helped bring our community together and showcase Orlando 麻豆精品 S檚 vibrancy, 麻豆精品 S� says City of Orlando Mayor Buddy Dyer. 麻豆精品 S淏y allowing us to welcome more visitors to our region, sports also drive economic growth by giving a boost to our hospitality industry and small businesses. From our hometown teams like the UCF Knights to the many regional, national and international events that we host, sports play an important role in our community. 麻豆精品 S�
UCF Vice President and Director of Athletics Terry Mohajir says the strong partnerships within Orlando are a major reason why so many events 麻豆精品 S� including those at UCF 麻豆精品 S� are successful.
麻豆精品 S淲e are thankful to be in a community where our leaders dream big and work closely together for the benefit of our region 麻豆精品 S檚 economic development, quality of life and community spirit, 麻豆精品 S� Mohajir says. 麻豆精品 S淲e also appreciate the many coaches, student-athletes, donors and fans who have driven the tremendous growth and success in our UCF athletics program. We are proud to represent Orlando in a Power Four conference and the economic and social benefits it provides to our region. 麻豆精品 S�
“A Remarkable Evolution”
When ESPN senior writer Andrea Adelson moved to Orlando in 2006, she said it did not feel like UCF 麻豆精品 S� specifically the football team 麻豆精品 S� was part of the community. Nestled in the middle of a state with three additional Power Four programs, she saw fans favoring other teams 麻豆精品 S� colors over the Knights by a wide margin.
Adelson is quick to point out today is a completely different story.
麻豆精品 S淭o see that evolution over the last [18] years has been remarkable, but UCF has earned this, 麻豆精品 S� Adelson says. 麻豆精品 S淯CF built the facilities. UCF built the on-campus stadium. UCF made a commitment to football that has gotten them to this point where they are now in the Big 12. 麻豆精品 S� Now when you go to a football game, it 麻豆精品 S檚 an event. Tailgating lots are everywhere. Memory Mall is full. It feels like you are going to any other college campus in some storied program that 麻豆精品 S檚 been around for 100 years 麻豆精品 S� that 麻豆精品 S檚 how it feels now when you go to a UCF football game. 麻豆精品 S�
Certainly the Knights 麻豆精品 S� on-the-field success has helped 麻豆精品 S� and not just in football.
During its decade as a member of the American Athletic Conference leading up to their jump to the Big 12, UCF teams won more league titles than any other conference member (52 AAC titles from 2013-14 through 2022-23: 21 regular-season crowns and 31 more via conference postseason tournaments, league title games or other conference champion designations).
Simultaneously, UCF Athletics staffers 麻豆精品 S� efforts behind the scenes has ensured a unique game day experience that keeps attendees engaged and eager to return.
麻豆精品 S淲e are a modern college sports game day experience 麻豆精品 S� for us, it 麻豆精品 S檚 not about doing the same thing we 麻豆精品 S檝e done the last 20-30-40 years, 麻豆精品 S� says UCF Athletics Chief Branding Officer Jimmy Skiles 麻豆精品 S�06. 麻豆精品 S淲e want to continue to evolve who we are while representing our university and campus community as authentically as possible. We have listened to what the fans want, and we also strive to innovate and provide experiences to our fanbase that they don 麻豆精品 S檛 even know they need yet.
麻豆精品 S淣ot every great pro-sports town has a great college team to complement it, and I think what 麻豆精品 S檚 so fun about Orlando is that all of our sports franchises and teams, they are such different experiences across the board, 麻豆精品 S� Skiles continues. 麻豆精品 S淲e 麻豆精品 S檙e not butting heads or competing with each other. There is this genuine 麻豆精品 S楾eam Orlando 麻豆精品 S� feel because we fill the buckets of different needs and different experiences. I think that adds to us being such a great sports town. 麻豆精品 S�
UCF is a hot ticket in town. The trend of the last four years: season tickets are up and sell-outs are plentiful.
The Knights 麻豆精品 S� inaugural season in the Big 12 in 2023-24 saw season ticket sales records in all eight ticketed sports (football, men 麻豆精品 S檚 and women 麻豆精品 S檚 basketball, men 麻豆精品 S檚 and women 麻豆精品 S檚 soccer, volleyball, baseball and softball).
Season tickets sold out for the first time for both the volleyball and softball teams while the football team produced its fourth consecutive season of season ticket sellouts.
At the conclusion of the 2023-24 regular season, the men 麻豆精品 S檚 basketball team broke a 13-year single season attendance school record. The Knights welcomed a combined 130,076 to its 18 home games 麻豆精品 S� which included wins over three top 25 programs (No. 3 Kansas; No. 23 Oklahoma; No. 23 Texas Tech).
All of the football team 麻豆精品 S檚 Big 12 home games this season sold out 麻豆精品 S� the first three (Baylor, West Virginia and Oklahoma State) were announced as sell-outs more three months before the games kicked off.
Part of the success has been UCF 麻豆精品 S檚 ability to be at the forefront of technology and innovation within the market. UCF is among a select few colleges in the country to serve as BETA testers for new products and features that Ticketmaster plans to roll out; recent adoptions include digital tickets and virtual venues for FBC Mortgage Stadium and Addition Financial Arena, which allows ticket buyers to see the vantage point of the field/court from a seat prior to purchase.
麻豆精品 S淚t has been a total team effort to hit the goalposts that we have in recent years, 麻豆精品 S� Senior Associate Athletics Director of Ticketing, Strategy and Analytics Brooke Smoley says. 麻豆精品 S淚t 麻豆精品 S檚 easy to point to the jump to the Big 12 as an attractive ticket, but we were selling out for three straight years prior to this season. I am proud of the work that went into making that happen. Our charge is to generate revenue that can help our teams continue to be competitive, and we also work hard to keep it at an affordable price for our fans to make memories with their friends and families. 麻豆精品 S�
It 麻豆精品 S檚 important to remember that UCF is still a year away from becoming a full-share member of the Big 12 Conference (operating with a fraction of the budget of its peers in the meantime) but must maintain its foot on the gas pedal by continuing to equally prioritize investment and fundraising in four key areas (operating capital, personnel, facility and maintenance costs, and recruiting/).
Investing in this program means positively impacting and uplifting the community it calls home.
Team Orlando
In 2007, UCF opened its doors to both its on-campus football stadium and new basketball arena in back-to-back weekends. The two structures became the anchors of what is now known as the Kenneth G. Dixon Athletics Village, which is now a booming epicenter of competition.
Take the recent weekend of March 1-3. UCF hosted 22 events from Friday-Sunday including a softball tournament, professional volleyball, rivalry games and a men 麻豆精品 S檚 basketball game versus the No. 8 team in the country.
麻豆精品 S淲hen the Athletics Village was born, it opened up this whole new sports neighborhood in Orlando, creating a new opportunity to host to support all of Orlando 麻豆精品 S檚 events, 麻豆精品 S� Skiles says.
Whether hosting international soccer teams 麻豆精品 S� training sessions; annual bowl games; marquee events ( NFL Pro Bowl skills challenge and Harlem Globetrotters) or some of the best and biggest college football matchups in primetime, UCF has leveraged its facilities to become a valued partner in Orlando 麻豆精品 S檚 sports scene.
Built by UCF
In addition to the economic impact of its sporting events and partnerships, UCF is supporting the city 麻豆精品 S檚 sports businesses in another way: a talented workforce.
The university has been home to the DeVos Sport Business Management Program, one of the country 麻豆精品 S檚 top graduate sports business programs, for more than two decades. Graduates from many other UCF programs also play important roles for Orlando sports entities in fields ranging from marketing to ticket sales to strategy to event management.
Name a local sports entity and you 麻豆精品 S檇 be hard-pressed not to find a UCF alum among its staff.
UCF Athletics itself is a testament to keeping business within the family. Roughly 25% of the full-time staff are alums 麻豆精品 S� spanning 22 departments (from sports medicine to brand advancement to business operations to academics and everything in between) and eight sports, which includes two head coaches (baseball 麻豆精品 S檚 Rich Wallace 麻豆精品 S�04 and spirit 麻豆精品 S檚 Linda Gooch 麻豆精品 S�85).
These are examples of the many hardworking Knights contributing to Team Orlando:
- Orlando Magic: Alex Martins 麻豆精品 S�01MBA, CEO; and Shelly Wilkes 麻豆精品 S�02 麻豆精品 S�04MBA 麻豆精品 S�04MS, executive vice president of marketing and social responsibility
- Orlando City Soccer: Jessica West 麻豆精品 S�12 麻豆精品 S�14MBA 麻豆精品 S�15MS, vice president of facility and Operations; and Christopher Kamke 麻豆精品 S�09MBA 麻豆精品 S�10MS, chief strategy officer
- Orlando Pride: Ta铆s Cotta 麻豆精品 S�17MBA 麻豆精品 S�18MS; manager, player affairs and administration, Savannah Blake 麻豆精品 S�19, data analyst/sport scientist
- United States Tennis Association: Reshina Warren 麻豆精品 S�09MBA 麻豆精品 S�10MS; and Jenna (Doerfler) Kelly 麻豆精品 S�13 麻豆精品 S�14MBA 麻豆精品 S�15MS Director of National Events Engagement and Experience
- NASCAR: Derek Cowan 麻豆精品 S�09MBA 麻豆精品 S�10MS, partnership marketing
- Orlando Valkyires: Jean Racine 麻豆精品 S�17, media relations manager
- Track Shack (co-hosts of the 2024 USA Olympic Marathon Team Trials): Michelle Maretti 麻豆精品 S�95, director of finance; Kerrie Gregory 麻豆精品 S�16, wellness outreach/Galloway training director; and Caitlin Waldmiller 麻豆精品 S�16, office manager
麻豆精品 S淚 can truly say the DeVos Sport Business Management Program is why I am where I am today, 麻豆精品 S� says Wilkes, who worked on class projects with the Orlando Magic as a student, was offered a job upon graduating in 2004 and now is in her 20th season with the team.
