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Political ads that trick people into acting contrary to their interests or on the basis of untruths should be criticized regardless of whether they make an appeal to emotion or logic.
There is mounting empirical evidence that emotions are tied to ebbs and flows of voter participation. In contrast to many aspects of public affairs, evidence to date suggests that emotion has a positive impact on getting citizens involved.
If the ads can get voters to the polls, I 麻豆精品 S檓 all for it.
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尝别迟 麻豆精品 S檚 all get to the polls next time.
William Steiger is an instructor and marketing consultant in UCF 麻豆精品 S檚 College of Business Administration and coordinator of the college 麻豆精品 S檚 Professional Selling Program. He can be reached at william.steiger@ucf.edu.