{"id":133937,"date":"2023-02-27T15:35:49","date_gmt":"2023-02-27T20:35:49","guid":{"rendered":"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//news/news/wp-json/wp/v2/posts/133937//?p=133937"},"modified":"2025-06-20T13:09:40","modified_gmt":"2025-06-20T17:09:40","slug":"reinventing-everything-learning-the-business-of-hip-hop","status":"publish","type":"post","link":"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//news/news/wp-json/wp/v2/posts/133937//reinventing-everything-learning-the-business-of-hip-hop/news/wp-json/wp/v2/posts/133937//","title":{"rendered":"Reinventing Everything: Learning the Business of Hip-hop"},"content":{"rendered":"<p>Students in the <a href=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//degree/news/wp-json/wp/v2/posts/133937//the-business-of-hiphop-innovation-and-creative-industries-certificate/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937/">Business of HipHop Innovation &amp; Creative Industries certificate</news/wp-json/wp/v2/posts/133937//a> at UCF are keeping in the spirit of the genre: breaking new ground.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<p>The first-of-its kind&nbsp;certificate lets&nbsp;students work hand-in-hand with industry professionals, such as Fat Joe, DJ Khaled, Jordan Brand/news/wp-json/wp/v2/posts/133937/u2019s&nbsp;Reggie Saunders and Def Jam founding Director&nbsp;of Publicity Bill Adler.&nbsp;Assignments include everything from writing educational raps to analyzing music videos with theory and data. This semester&nbsp;MC Serch&nbsp;will join a&nbsp;class to break down&nbsp;the music video for the 1989 3rd Bass single /news/wp-json/wp/v2/posts/133937/u201cThe Gas Face,/news/wp-json/wp/v2/posts/133937/u201d a provocative take on the business crossover of hip-hop.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<figure id=/news/wp-json/wp/v2/posts/133937/"attachment_133938/news/wp-json/wp/v2/posts/133937/" style=/news/wp-json/wp/v2/posts/133937/"max-width: 1200px;/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure mx-auto d-block/news/wp-json/wp/v2/posts/133937/"><noscript><img decoding=/news/wp-json/wp/v2/posts/133937/"async/news/wp-json/wp/v2/posts/133937/" width=/news/wp-json/wp/v2/posts/133937/"1200/news/wp-json/wp/v2/posts/133937/" height=/news/wp-json/wp/v2/posts/133937/"800/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure-img img-fluid w-100 wp-image-133938 size-full/news/wp-json/wp/v2/posts/133937/" src=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//news/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_1.jpg/news/wp-json/wp/v2/posts/133937/" alt srcset=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_1.jpg 1200w, 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class=/news/wp-json/wp/v2/posts/133937/"figure-caption/news/wp-json/wp/v2/posts/133937/">C. Keith Harrison (top) presents Air Jordans to the winners of the educational rap assignment, Jonathan Obas /news/wp-json/wp/v2/posts/133937/u201920 (left) and Tre Nixon /news/wp-json/wp/v2/posts/133937/u201919 (right) during a course in a previous semester. Nixon is a selection of the New England Patriots in the NFL Draft (2021, Round 7, #242) and is currently a member of their practice squad. (Photo courtesy of C. Keith Harrison)</news/wp-json/wp/v2/posts/133937//figcaption></news/wp-json/wp/v2/posts/133937//figure>/news/wp-json/wp/v2/posts/133937/n<p>C. Keith /news/wp-json/wp/v2/posts/133937/u201cDoc/news/wp-json/wp/v2/posts/133937/u201d Harrison<span style=/news/wp-json/wp/v2/posts/133937/"font-size: 1rem/news/wp-json/wp/v2/posts/133937/">, who is the founding director of the certificate program and one of its professors, designed its four courses to bridge topics ranging from the innovation and evolution of hip-hop to sport business management and entrepreneurship. His goal is to generate an elite group of business-savvy students who think differently, think globally and hustle forward.&nbsp;</news/wp-json/wp/v2/posts/133937//span></news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<p>While the courses focus on hip-hop, the goal of the certificate isn/news/wp-json/wp/v2/posts/133937/u2019t necessarily to provide students with a path to working in the music, entertainment or sports industries. It aims to challenge the way they think and approach situations and encourage thinking on a global scale. The certificate flips the script of hip-hop/news/wp-json/wp/v2/posts/133937/u2019s typical use in academia as a vehicle for religious, sociological, humanities or liberal arts learning by complementing these academic disciplines. The certificate program focuses on the business side of an industry that has been around since the 1970s and the impact it has had across music, entertainment and sports.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<figure id=/news/wp-json/wp/v2/posts/133937/"attachment_133939/news/wp-json/wp/v2/posts/133937/" style=/news/wp-json/wp/v2/posts/133937/"max-width: 1200px;/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure mx-auto d-block/news/wp-json/wp/v2/posts/133937/"><noscript><img decoding=/news/wp-json/wp/v2/posts/133937/"async/news/wp-json/wp/v2/posts/133937/" width=/news/wp-json/wp/v2/posts/133937/"1200/news/wp-json/wp/v2/posts/133937/" height=/news/wp-json/wp/v2/posts/133937/"800/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure-img img-fluid w-100 wp-image-133939 size-full/news/wp-json/wp/v2/posts/133937/" 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data-srcset=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_2.jpg 1200w, https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_2-300x200.jpg 300w, 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https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_2-360x240.jpg 360w/news/wp-json/wp/v2/posts/133937/" data-src=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//news/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_2.jpg/news/wp-json/wp/v2/posts/133937/"><figcaption class=/news/wp-json/wp/v2/posts/133937/"figure-caption/news/wp-json/wp/v2/posts/133937/">Jordan Brand Vice President of Entertainment Marketing Reggie Saunders presents to one of the first classes in the certificate program. (Photo courtesy of C. Keith Harrison)</news/wp-json/wp/v2/posts/133937//figcaption></news/wp-json/wp/v2/posts/133937//figure>/news/wp-json/wp/v2/posts/133937/n<p>/news/wp-json/wp/v2/posts/133937/u201cOur goal is to make the certificate completion very, very selective,/news/wp-json/wp/v2/posts/133937/u201d&nbsp;says Harrison, who serves as a Nasir Jones Hiphop Fellow at Harvard University/news/wp-json/wp/v2/posts/133937/u2019s Hutchins Center for African &amp; African American Research. /news/wp-json/wp/v2/posts/133937/u201cThe four courses are quite rigorous, so our approach since the launch is to keep the finish line for only an elite group. We want it to be like becoming a pro athlete or artist (e.g. ballers) /news/wp-json/wp/v2/posts/133937/u2014 top 1% to 5%./news/wp-json/wp/v2/posts/133937/u201d</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<h2>The Ballers</news/wp-json/wp/v2/posts/133937//h2>/news/wp-json/wp/v2/posts/133937/n<p>By this end of the Spring 2023 semester, four students will have finished the certificate program. Since its inception, the certificate/news/wp-json/wp/v2/posts/133937/u2019s marquee course, SPB4023 /news/wp-json/wp/v2/posts/133937/u2013 <em>Business of HipHop Innovation and Entrepreneurship</news/wp-json/wp/v2/posts/133937//em>, has filled up each semester as students continue to show a growing interest in the certificate/news/wp-json/wp/v2/posts/133937/u2019s offerings.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<p>One of the first to complete the certificate is Denis Perez, who says the program has made him appreciate music even more and gives him an advantage for the future.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<p>/news/wp-json/wp/v2/posts/133937/u201cThe certificate has opened my perspective on how the business of hip-hop came to be,/news/wp-json/wp/v2/posts/133937/u201d Perez says. /news/wp-json/wp/v2/posts/133937/u201cGetting to learn about the beginnings of hip-hop and the major impacts it made have made me appreciate it even more. This is such a unique opportunity. It is a great opportunity to diversify your portfolio and make you stand out to employers when looking for post-graduate opportunities./news/wp-json/wp/v2/posts/133937/u201d</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<figure id=/news/wp-json/wp/v2/posts/133937/"attachment_133940/news/wp-json/wp/v2/posts/133937/" style=/news/wp-json/wp/v2/posts/133937/"max-width: 1200px;/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure mx-auto d-block/news/wp-json/wp/v2/posts/133937/"><noscript><img decoding=/news/wp-json/wp/v2/posts/133937/"async/news/wp-json/wp/v2/posts/133937/" width=/news/wp-json/wp/v2/posts/133937/"1200/news/wp-json/wp/v2/posts/133937/" height=/news/wp-json/wp/v2/posts/133937/"800/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure-img img-fluid w-100 wp-image-133940 size-full/news/wp-json/wp/v2/posts/133937/" src=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//news/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_4.jpg/news/wp-json/wp/v2/posts/133937/" alt srcset=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_4.jpg 1200w, 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decoding=/news/wp-json/wp/v2/posts/133937/"async/news/wp-json/wp/v2/posts/133937/" width=/news/wp-json/wp/v2/posts/133937/"1200/news/wp-json/wp/v2/posts/133937/" height=/news/wp-json/wp/v2/posts/133937/"800/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure-img img-fluid w-100 wp-image-133940 size-full lazyload/news/wp-json/wp/v2/posts/133937/" src=/news/wp-json/wp/v2/posts/133937/"data:image/news/wp-json/wp/v2/posts/133937//svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E/news/wp-json/wp/v2/posts/133937/" alt srcset=/news/wp-json/wp/v2/posts/133937/"data:image/news/wp-json/wp/v2/posts/133937//svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E 1200w/news/wp-json/wp/v2/posts/133937/" sizes=/news/wp-json/wp/v2/posts/133937/"(max-width: 1200px) 100vw, 1200px/news/wp-json/wp/v2/posts/133937/" data-srcset=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_4.jpg 1200w, https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_4-300x200.jpg 300w, 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https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_4-360x240.jpg 360w/news/wp-json/wp/v2/posts/133937/" data-src=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//news/news/wp-json/wp/v2/posts/133937//wp-content/news/wp-json/wp/v2/posts/133937//blogs.dir/news/wp-json/wp/v2/posts/133937//20/news/wp-json/wp/v2/posts/133937//files/news/wp-json/wp/v2/posts/133937//2023/news/wp-json/wp/v2/posts/133937//02/news/wp-json/wp/v2/posts/133937//Business-of-Hip-hop_4.jpg/news/wp-json/wp/v2/posts/133937/"><figcaption class=/news/wp-json/wp/v2/posts/133937/"figure-caption/news/wp-json/wp/v2/posts/133937/">C. Keith Harrison (left) and Bill Adler (right) share their academic and industry insights with students throughout the courses of the certificate. (Photo courtesy of C. Keith Harrison)</news/wp-json/wp/v2/posts/133937//figcaption></news/wp-json/wp/v2/posts/133937//figure>/news/wp-json/wp/v2/posts/133937/n<p>Harrison incorporates industry professionals to show students how hip-hop and business connect.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<p>Last semester,&nbsp;Grandmaster Caz, who has influenced artists such as&nbsp;Jay-Z,&nbsp;LL Cool J&nbsp;and&nbsp;Will Smith, spoke to UCF students for the third time. Most recently, his visit focused on the role of innovation, entrepreneurship and creativity in his career, as well as a rap tutorial for those in attendance.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<p>This August hip-hop celebrates its 50<sup>th</news/wp-json/wp/v2/posts/133937//sup>&nbsp;anniversary. In preparation, Harrison&nbsp;is planning a number of special guests and moments for students to celebrate the last half-century at the intersection of music and business. Grandmaster Caz, Fat Joe, DJ Khaled, MC Serch, Adler and Saunders have all been invited back to&nbsp;speak. Photographer&nbsp;Johnny Nunezwill&nbsp;talk with&nbsp;students about his career shooting some of the industry/news/wp-json/wp/v2/posts/133937/u2019s biggest names, including Jay-Z,&nbsp;NAS,&nbsp;Queen Latifah,&nbsp;MC Lyte,&nbsp;Beyonce,&nbsp;Drake,&nbsp;Justin Bieber&nbsp;and&nbsp;LeBron James.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<h2>The Faculty</news/wp-json/wp/v2/posts/133937//h2>/news/wp-json/wp/v2/posts/133937/n<p>UCF faculty members&nbsp;Scott Bukstein, associate lecturer in the <a href=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//degree/news/wp-json/wp/v2/posts/133937//sport-business-management-minor/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937/">undergraduate sport business management program</news/wp-json/wp/v2/posts/133937//a>, and&nbsp;Cameron Ford, associate professor of management and founding director of UCF/news/wp-json/wp/v2/posts/133937/u2019s Center for Entrepreneurial Leadership, lend their talents to the curriculum as well as lecturers from African and African American Studies, who contribute to a course on the evolution of hip-hop. Harrison has also enlisted help from outside the university from Adler,&nbsp;Brandon Martin,&nbsp;Tuma Basa&nbsp;and Saunders, who all work in and around the entertainment industry. Martin serves as the athletic director of University of Missouri-Kansas City; Basa is the director of Black Music &amp; Culture at YouTube. Basa was also the certificate/news/wp-json/wp/v2/posts/133937/u2019s first guest lecturer back in 2019.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<figure id=/news/wp-json/wp/v2/posts/133937/"attachment_133942/news/wp-json/wp/v2/posts/133937/" style=/news/wp-json/wp/v2/posts/133937/"max-width: 1200px;/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure mx-auto d-block/news/wp-json/wp/v2/posts/133937/"><noscript><img decoding=/news/wp-json/wp/v2/posts/133937/"async/news/wp-json/wp/v2/posts/133937/" width=/news/wp-json/wp/v2/posts/133937/"1200/news/wp-json/wp/v2/posts/133937/" height=/news/wp-json/wp/v2/posts/133937/"675/news/wp-json/wp/v2/posts/133937/" class=/news/wp-json/wp/v2/posts/133937/"figure-img img-fluid w-100 wp-image-133942 size-full/news/wp-json/wp/v2/posts/133937/" 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class=/news/wp-json/wp/v2/posts/133937/"figure-caption/news/wp-json/wp/v2/posts/133937/">C. Keith Harrison (left) and Reggie Saunders (right) presented to Jordan Brand executives and employees about the history and evolution of the business of hip-hop. (Photo courtesy of C. Keith Harrison)</news/wp-json/wp/v2/posts/133937//figcaption></news/wp-json/wp/v2/posts/133937//figure>/news/wp-json/wp/v2/posts/133937/n<p>UCF/news/wp-json/wp/v2/posts/133937/u2019s Center for Research and Education in Arts, Technology and Entertainment (CREATE)&nbsp;also has been&nbsp;an integral part of the certificate, providing both students and faculty.&nbsp;CREATE director&nbsp;Stella Sung and adjunct research animation instructor&nbsp;Ronald Hargrove&nbsp;helped Harrison create visual content for the certificate.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<h4>/news/wp-json/wp/v2/posts/133937/u2018The Napkin/news/wp-json/wp/v2/posts/133937/u2019</news/wp-json/wp/v2/posts/133937//h4>/news/wp-json/wp/v2/posts/133937/n<p>This summer&nbsp;Harrison will release&nbsp;<em>The Napkin: An Annual Report on HipHop Academic Programs</news/wp-json/wp/v2/posts/133937//em>&nbsp;online on Aug. 11. Started by Harrison,&nbsp;<em>The Napkin</news/wp-json/wp/v2/posts/133937//em>&nbsp;will focus on content that highlights positive world news&nbsp;in hip-hop&nbsp;and higher education curriculum related to the genre. Contributors to&nbsp;<em>The Napkin</news/wp-json/wp/v2/posts/133937//em>&nbsp;include recent UCF grad and ESPN+ sideline reporter&nbsp;<strong>Hannah Jo Groves /news/wp-json/wp/v2/posts/133937/u201922</news/wp-json/wp/v2/posts/133937//strong>, current radio/news/wp-json/wp/v2/posts/133937//television student&nbsp;Joshua Hammer&nbsp;and Adler. Groves graduated from UCF in 2022 with a journalism major and sport business management minor.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n<p>Thanks to the forward-thinking professors, guest lecturers and students, UCF/news/wp-json/wp/v2/posts/133937/u2019s <a href=/news/wp-json/wp/v2/posts/133937/"https:/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937//www.ucf.edu/news/wp-json/wp/v2/posts/133937//degree/news/wp-json/wp/v2/posts/133937//the-business-of-hiphop-innovation-and-creative-industries-certificate/news/wp-json/wp/v2/posts/133937///news/wp-json/wp/v2/posts/133937/">Business of HipHop and Creative Industries certificate</news/wp-json/wp/v2/posts/133937//a> is primed to stick around as long as hip-hop has with the culture/news/wp-json/wp/v2/posts/133937/u2019s tradition of innovation and reinvention. As Caz said, /news/wp-json/wp/v2/posts/133937/u201cHip-hop didn/news/wp-json/wp/v2/posts/133937/u2019t invent anything, it reinvented everything./news/wp-json/wp/v2/posts/133937/u201d</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n","protected":false},"excerpt":{"rendered":"<p>Industry professionals and stars give UCF students an inside look at the trillion-dollar business.</news/wp-json/wp/v2/posts/133937//p>/news/wp-json/wp/v2/posts/133937/n","protected":false},"author":57,"featured_media":133941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[3,4,27],"tags":[35534,681,7309],"tu_author":[],"class_list":["post-133937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts","category-business","category-student-life","tag-c-keith-harrison","tag-cameron-ford","tag-college-of-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.5) - 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