{"id":148619,"date":"2025-08-14T09:00:31","date_gmt":"2025-08-14T13:00:31","guid":{"rendered":"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//news/news/wp-json/wp/v2/posts/148619//?p=148619"},"modified":"2025-08-21T17:01:19","modified_gmt":"2025-08-21T21:01:19","slug":"journalism-student-accelerates-a-career-in-sports-media-with-nascar","status":"publish","type":"post","link":"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//news/news/wp-json/wp/v2/posts/148619//journalism-student-accelerates-a-career-in-sports-media-with-nascar/news/wp-json/wp/v2/posts/148619//","title":{"rendered":"Journalism Student Accelerates a Career in Sports Media with NASCAR"},"content":{"rendered":"<p>Allyson Castillo, a senior at UCF studying <a href=/news/wp-json/wp/v2/posts/148619/"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//degree/news/wp-json/wp/v2/posts/148619//journalism-ba/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619/">broadcast journalism</news/wp-json/wp/v2/posts/148619//a> in the Nicholson School of Communication and Media (NSCM), spent ten weeks this summer as an intern for NASCAR/news/wp-json/wp/v2/posts/148619/u2019s content team, where she/news/wp-json/wp/v2/posts/148619/u2019s working on influencer relations, trend analysis and digital storytelling that brings the energy of the race track to its audiences.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<figure id=/news/wp-json/wp/v2/posts/148619/"attachment_148621/news/wp-json/wp/v2/posts/148619/" style=/news/wp-json/wp/v2/posts/148619/"max-width: 365px;/news/wp-json/wp/v2/posts/148619/" class=/news/wp-json/wp/v2/posts/148619/"figure 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decoding=/news/wp-json/wp/v2/posts/148619/"async/news/wp-json/wp/v2/posts/148619/" width=/news/wp-json/wp/v2/posts/148619/"602/news/wp-json/wp/v2/posts/148619/" height=/news/wp-json/wp/v2/posts/148619/"800/news/wp-json/wp/v2/posts/148619/" class=/news/wp-json/wp/v2/posts/148619/"figure-img  wp-image-148621 img-fluid lazyload/news/wp-json/wp/v2/posts/148619/" src=/news/wp-json/wp/v2/posts/148619/"data:image/news/wp-json/wp/v2/posts/148619//svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20602%20800%22%3E%3C%2Fsvg%3E/news/wp-json/wp/v2/posts/148619/" alt=/news/wp-json/wp/v2/posts/148619/"Person standing in front of race car/news/wp-json/wp/v2/posts/148619/" srcset=/news/wp-json/wp/v2/posts/148619/"data:image/news/wp-json/wp/v2/posts/148619//svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20602%20800%22%3E%3C%2Fsvg%3E 602w/news/wp-json/wp/v2/posts/148619/" sizes=/news/wp-json/wp/v2/posts/148619/"(max-width: 602px) 100vw, 602px/news/wp-json/wp/v2/posts/148619/" data-srcset=/news/wp-json/wp/v2/posts/148619/"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-1-602x800.jpg 602w, https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-1-226x300.jpg 226w, 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https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-1-271x360.jpg 271w, https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-1.jpg 708w/news/wp-json/wp/v2/posts/148619/" data-src=/news/wp-json/wp/v2/posts/148619/"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-1-602x800.jpg/news/wp-json/wp/v2/posts/148619/"><figcaption class=/news/wp-json/wp/v2/posts/148619/"figure-caption/news/wp-json/wp/v2/posts/148619/">Allyson Castillo, a broadcast journalism senior.</news/wp-json/wp/v2/posts/148619//figcaption></news/wp-json/wp/v2/posts/148619//figure>/news/wp-json/wp/v2/posts/148619/n<p>Castillo was only one of 40 students selected from more than 4,000 applicants for the <a href=/news/wp-json/wp/v2/posts/148619/"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//careers.nascar.com/news/wp-json/wp/v2/posts/148619//nascar-internships/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619/">NASCAR Next Internship Program</news/wp-json/wp/v2/posts/148619//a>. Interns from various academic backgrounds in the program are placed with teams and departments that stretch across the NASCAR industry, including 23XI Racing, Hendrick Motorsports, Daytona International Speedway and more.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>/news/wp-json/wp/v2/posts/148619/u201cIt absolutely means the world to me to be chosen out of 4,000 applicants,/news/wp-json/wp/v2/posts/148619/u201d she says. /news/wp-json/wp/v2/posts/148619/u201cIt/news/wp-json/wp/v2/posts/148619/u2019s truly incredible to work alongside professionals and see the reality of what it/news/wp-json/wp/v2/posts/148619/u2019s like to actually be working in this exciting industry./news/wp-json/wp/v2/posts/148619/u201d</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>Castillo/news/wp-json/wp/v2/posts/148619/u2019s role within the content team gives her insight into the digital side of motorsports, where she helps the brand connect with new and existing fans.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>/news/wp-json/wp/v2/posts/148619/u201cMy department specifically works with influencers, inviting them to a track to spread awareness and create content that shares the love of the sport,/news/wp-json/wp/v2/posts/148619/u201d she says. /news/wp-json/wp/v2/posts/148619/u201cIt/news/wp-json/wp/v2/posts/148619/u2019s been a great experience connecting and working with these influencers./news/wp-json/wp/v2/posts/148619/u201d</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>Having this internship opened new doors for Castillo and provided her with the opportunity to travel to Chicago and see her work come to life.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>/news/wp-json/wp/v2/posts/148619/u201cTraveling to Chicago for the first time and having the chance to work alongside talented professionals and help grow the sport through influencer outreach is fulfilling to see,/news/wp-json/wp/v2/posts/148619/u201d she says. /news/wp-json/wp/v2/posts/148619/u201cIt showed me how hard work pays off./news/wp-json/wp/v2/posts/148619/u201d</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>Castillo says she/news/wp-json/wp/v2/posts/148619/u2019s always been a fan of motorsports, which encouraged her to apply when she made connections in the industry though UCF student organizations and opportunities such as the National Association of Hispanic Journalists (NAHJ) and NSCM/news/wp-json/wp/v2/posts/148619/u2019s Intern Pursuit.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>/news/wp-json/wp/v2/posts/148619/u201cOne of the people I met through networking opportunities on campus works in communications for NASCAR in Daytona,/news/wp-json/wp/v2/posts/148619/u201d Catillo says. /news/wp-json/wp/v2/posts/148619/u201cI connected with her to learn how to start in the industry. She was kind enough to share information about the NASCAR Next Internship Program./news/wp-json/wp/v2/posts/148619/u201d</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<figure id=/news/wp-json/wp/v2/posts/148619/"attachment_148623/news/wp-json/wp/v2/posts/148619/" style=/news/wp-json/wp/v2/posts/148619/"max-width: 1197px;/news/wp-json/wp/v2/posts/148619/" class=/news/wp-json/wp/v2/posts/148619/"figure/news/wp-json/wp/v2/posts/148619/"><noscript><img decoding=/news/wp-json/wp/v2/posts/148619/"async/news/wp-json/wp/v2/posts/148619/" width=/news/wp-json/wp/v2/posts/148619/"1197/news/wp-json/wp/v2/posts/148619/" height=/news/wp-json/wp/v2/posts/148619/"800/news/wp-json/wp/v2/posts/148619/" class=/news/wp-json/wp/v2/posts/148619/"figure-img size-large wp-image-148623 img-fluid/news/wp-json/wp/v2/posts/148619/" 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data-src=/news/wp-json/wp/v2/posts/148619/"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-2-1197x800.jpg/news/wp-json/wp/v2/posts/148619/"><figcaption class=/news/wp-json/wp/v2/posts/148619/"figure-caption/news/wp-json/wp/v2/posts/148619/">Castillo (center) was one of 40 students selected from more than 4,000 applicants for the NASCAR Next Internship Program.</news/wp-json/wp/v2/posts/148619//figcaption></news/wp-json/wp/v2/posts/148619//figure>/news/wp-json/wp/v2/posts/148619/n<p>As a first-generation college student, Castillo says her goals have been shaped by the hard work and devotedness she grew up surrounded by.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>/news/wp-json/wp/v2/posts/148619/u201cMy parents were very young when they moved to the United States and seeing their dedication has always inspired me to earn a degree,/news/wp-json/wp/v2/posts/148619/u201d she said. /news/wp-json/wp/v2/posts/148619/u201cIt/news/wp-json/wp/v2/posts/148619/u2019s so important to provide a space for communities to share their voice and be heard /news/wp-json/wp/v2/posts/148619/u2014 and journalism has helped provide that pathway for me./news/wp-json/wp/v2/posts/148619/u201d</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>Castillo says she credits networking events and UCF/news/wp-json/wp/v2/posts/148619/u2019s student organizations for this incredible opportunity.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>&#8220;If I didn/news/wp-json/wp/v2/posts/148619/u2019t go to these networking events or if I wasn/news/wp-json/wp/v2/posts/148619/u2019t part of student organizations here at UCF, I wouldn/news/wp-json/wp/v2/posts/148619/u2019t have made those important connections or even know that this internship exists,/news/wp-json/wp/v2/posts/148619/u201d she says.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<figure id=/news/wp-json/wp/v2/posts/148619/"attachment_148624/news/wp-json/wp/v2/posts/148619/" style=/news/wp-json/wp/v2/posts/148619/"max-width: 396px;/news/wp-json/wp/v2/posts/148619/" class=/news/wp-json/wp/v2/posts/148619/"figure float-right/news/wp-json/wp/v2/posts/148619/"><noscript><img decoding=/news/wp-json/wp/v2/posts/148619/"async/news/wp-json/wp/v2/posts/148619/" width=/news/wp-json/wp/v2/posts/148619/"600/news/wp-json/wp/v2/posts/148619/" height=/news/wp-json/wp/v2/posts/148619/"800/news/wp-json/wp/v2/posts/148619/" class=/news/wp-json/wp/v2/posts/148619/"figure-img  wp-image-148624 img-fluid/news/wp-json/wp/v2/posts/148619/" 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src=/news/wp-json/wp/v2/posts/148619/"data:image/news/wp-json/wp/v2/posts/148619//svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20600%20800%22%3E%3C%2Fsvg%3E/news/wp-json/wp/v2/posts/148619/" alt srcset=/news/wp-json/wp/v2/posts/148619/"data:image/news/wp-json/wp/v2/posts/148619//svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20600%20800%22%3E%3C%2Fsvg%3E 600w/news/wp-json/wp/v2/posts/148619/" sizes=/news/wp-json/wp/v2/posts/148619/"(max-width: 600px) 100vw, 600px/news/wp-json/wp/v2/posts/148619/" 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https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-Christopher-Bell-270x360.jpg 270w, https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-Christopher-Bell.jpg 614w/news/wp-json/wp/v2/posts/148619/" data-src=/news/wp-json/wp/v2/posts/148619/"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.ucf.edu/news/wp-json/wp/v2/posts/148619//wp-content/news/wp-json/wp/v2/posts/148619//blogs.dir/news/wp-json/wp/v2/posts/148619//20/news/wp-json/wp/v2/posts/148619//files/news/wp-json/wp/v2/posts/148619//2025/news/wp-json/wp/v2/posts/148619//08/news/wp-json/wp/v2/posts/148619//Allyson-Castillo-Christopher-Bell-600x800.jpg/news/wp-json/wp/v2/posts/148619/"><figcaption class=/news/wp-json/wp/v2/posts/148619/"figure-caption/news/wp-json/wp/v2/posts/148619/">Allyson Castillo with NASCAR Cup Series driver Christopher Bell.</news/wp-json/wp/v2/posts/148619//figcaption></news/wp-json/wp/v2/posts/148619//figure>/news/wp-json/wp/v2/posts/148619/n<p>As an engaged journalism student, Castillo shares that she has earned priceless professional experience in many areas of media, including NPR/news/wp-json/wp/v2/posts/148619/u2019s Are We There Yet? podcast, reporting on UCF Athletics with ESPN+, partaking in Spanish spoken news broadcasts with NAHJ, and contributing to <a href=/news/wp-json/wp/v2/posts/148619/"https:/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619//www.nicholsonstudentmedia.com/news/wp-json/wp/v2/posts/148619///news/wp-json/wp/v2/posts/148619/">The Charge</news/wp-json/wp/v2/posts/148619//a>, UCF/news/wp-json/wp/v2/posts/148619/u2019s student-run news organization.</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n<p>/news/wp-json/wp/v2/posts/148619/u201cThe journalism program does a fantastic job in helping students connect with professionals,/news/wp-json/wp/v2/posts/148619/u201d she says. /news/wp-json/wp/v2/posts/148619/u201cThose opportunities really prepared me for the real world and taught me how to communicate effectively, meet deadlines, and thrive in a fast-paced environment./news/wp-json/wp/v2/posts/148619/u201d</news/wp-json/wp/v2/posts/148619//p>/news/wp-json/wp/v2/posts/148619/n","protected":false},"excerpt":{"rendered":"<p>First-generation UCF student Allyson Castillo is helping shape the digital future of motorsport through NASCAR/news/wp-json/wp/v2/posts/148619/u2019s content 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