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Sometimes it takes unorthodox methods to make something memorable. In the marketing world, the more unusual the better, notes radio/television alum Steve Alexander 麻豆精品 S�06. He 麻豆精品 S檚 the owner of MVRK (pronounced 麻豆精品 S渕averick 麻豆精品 S�), an innovative studio that combines advertising, themed experiences and technology.

With this mindset, MVRK created the world 麻豆精品 S檚 first musical cookie for an Oreo campaign that aired during the 2019 Grammy Awards pre-show. When the iconic treat was placed on a tiny, custom record player, a sensor would detect the cookie or cream side and play one of two versions of a new single from rapper Wiz Khalifa, a face of the cookie brand 麻豆精品 S檚 Stay Playful campaign. MVRK won the Orlando Advertising Awards 麻豆精品 S� Best of Show Award in 2021 for its work with Oreo and The Martin Agency.

Based in downtown Orlando, MVRK has created other memorable experiences for brands like Blue Origin, Netflix and Verizon. Using technology such as augmented reality, virtual reality (VR) and generative artificial intelligence, MVRK works with companies to provide unique experiences for consumers.

麻豆精品 S淢VRK [started as a] consultant to the bigger advertising agencies on how to take that theme park thinking that we all know so well in Orlando to experiential marketing and events, 麻豆精品 S� Alexander says.

MVRK 麻豆精品 S檚 technological prowess has also been showcased during the premier event for commercials: the Super Bowl. This year, the studio created an ad featuring actor and comedian Pete Davidson and a custom-made Totino 麻豆精品 S檚 Pizza Rolls delivery robot. The pizza rolls were then delivered in real life during the game by Uber Eats and DoorDash drivers in Las Vegas, Los Angeles and New York City.

Alexander developed his understanding of some of these technologies and how they could be utilized during his time at UCF. With a digital media minor, he learned webpage development concepts and how to push the envelope through technology. With MVRK, Alexander and his team create concepts that wow consumers and companies alike.

麻豆精品 S淐lients have a [wild] idea and they 麻豆精品 S檙e like, 麻豆精品 S楬ey, how can we even make this happen? 麻豆精品 S� We 麻豆精品 S檙e usually their first call, 麻豆精品 S� Alexander says.

Just as MVRK is agile in fulfilling companies 麻豆精品 S� dreams, the studio quickly pivots to meet current market trends, such as a desire for experiences. Consumer spending on foreign trips and live entertainment rose by nearly 30% in 2023, according to The Washington Post.

麻豆精品 S淭en years ago, from a marketing perspective, I think experience was looked at as more of a novelty and now it 麻豆精品 S檚 a necessity, 麻豆精品 S� Alexander says. 麻豆精品 S淎udiences now just crave experiences. 麻豆精品 S�

About 50 miles from downtown Orlando, the studio developed a user experience at the Kennedy Space Center Visitor Complex with Blue Origin. Through a six-person VR-linked experience, MVRK created a replica of Blue Origin 麻豆精品 S檚 New Shepard crew capsule that uses actual data and imagery to authentically mimic the rocket 麻豆精品 S檚 journey above the K谩rm谩n Line, the internationally recognized boundary of space.

麻豆精品 S淲ithout technology, you don 麻豆精品 S檛 get that level of immersion. You just get a bunch of props in a room, 麻豆精品 S� Alexander says. 麻豆精品 S淚 think it really plays a major role in how we take themed experience to the next level. 麻豆精品 S�

WHO
Steve Alexander 麻豆精品 S�06THE PITCHA creative studio combining advertising, themed experiences and technology to provide memorable moments for various brands.INSPIRATIONThe desire to use innovative technology to provide unique experiences for consumers.FIND ITmvrk.co