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Stephanie Wheeler is not an easy sell when it comes to political verbiage, whether it comes from a candidate, the media or friends. The director of writing and rhetoric programs at UCF believes we can too easily bite on any phrases that follow 麻豆精品 S淢ark my words! 麻豆精品 S� ( 麻豆精品 S淭ake our country back! 麻豆精品 S� 麻豆精品 S淲ar on the middle class! 麻豆精品 S�)

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Each political party crafts a few catchphrases to help its candidate stay on track with messaging during the pressure of speeches and debates. Those phrases are specifically designed to make quick emotional connections with an audience and to make it easy for listeners to repeat to others.

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Aubrey Jewett knows. Political discourse is a second language for UCF 麻豆精品 S檚 assistant director of politics, security and international affairs. He was raised within the beltway of the nation 麻豆精品 S檚 capital and later worked as a legislative analyst for the influential Florida Chamber of Commerce and as a congressional staffer in Washington, D.C.

麻豆精品 S淢y experiences allowed me to see how political communication is framed by people around a candidate 麻豆精品 S� speechwriters, lobbyists, campaign leaders 麻豆精品 S� to sell us on an issue and to motivate voters, 麻豆精品 S� Jewett says.

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If words and phrases created behind the scenes can lead to victory, then does it even matter which candidate says them? Wheeler 麻豆精品 S檚 Basics of Rhetorical Traditions class teaches students to be relatable and authentic.

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However, words alone are not enough. Success on election day essentially comes down to what Wheeler and Jewett call the all-important X factor.

麻豆精品 S淚f you have 麻豆精品 S榠t, 麻豆精品 S� then voters will overlook a lot, 麻豆精品 S� Jewett says, meaning voters often pay attention to everything but words. 麻豆精品 S淭he 1960 presidential debate is the classic example of how the nonverbal can make or break an election. 麻豆精品 S�

In that debate, most viewers who saw the tan, pleasant John F. Kennedy on TV favored him to the pale, sweaty Richard Nixon, who was recovering from the flu. But most people who listened to the debate on the radio thought Nixon won.

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